John Ford has joined the Atlantic sales team with responsibility for the companies customers in Berkshire, Dorset, Hampshire, Surrey and South West London. John has extensive experience in the print and graphics markets covering a 25 year period. After successful spells with major pre-press manufacture’s Agfa, Linotype/Heidelberg and Litho Supplies, he spent 10 years running his own software house, focusing on font/type and image editing. More recently he has focused on the consumables and wide format markets.

John is looking forward to re-establishing some long term relationships and helping new clients to maximize the efficiency of their equipment, whilst reducing costs. “When Keith (Atlantic MD) first explained the range of products available from the Atlantic Group my first reaction was, It sounds too good to be true, what’s the catch? But I soon realised that the companies products deliver exactly what is says and provides a great opportunity to reduce costs without any loss of support or protection. I realised I wanted to be a part of that. The Neolt range UV Printers, Trimmers and Laminators has also impressed me as the complete range of machines are built to last and represents great value for money.”